Author and storyteller Charles McNair hired Alison Law Communications to promote his second novel, Pickett’s Charge, in 2013. This seven-month editorial, author marketing, and author publicity engagement included working with McNair and his publisher, Livingston Press, to:
- Copyedit and proof the final manuscript
- Design, develop, and maintain a WordPress author website
- Create an author media kit containing an author bio, author headshot, book description, book sales details, book blurbs, book reviews, and more
- Draft and distribute media pitches, press releases, media advisories
- Secure author events, book signings, and media interviews
- Write content, create images, schedule, and publish social media posts