Author and professor Jessica Handler hired Alison Law Communications to promote Braving the Fire, her nonfiction book with personal stories and exercises to help people write about grief and loss. During this author marketing and author publicity engagement, ALC worked with Handler and her publisher, St. Martin’s Griffin, to:
- Design, develop, and maintain a WordPress author website
- Create an author media kit containing an author bio, author headshot, book description, book sales details, book blurbs, book reviews, and more
- Draft and distribute media pitches, press releases, media advisories
- Secure author events, book signings, and media interviews
- Record and edit book trailer video
- Create email distribution list and email newsletter