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September 29  |  Blogging  |   Alison Law
Message error 404

CoolRoz@yahoo.com 2008

A funny thing happened in the middle of a social media conference. After attending the first day of SMIATL, I went to my website and got the dreaded 404 Page Not Found error. A quick visit to my WordPress dashboard revealed that my entire website was in disarray. My home page and about us page were missing, as were images and a working top navigation menu.

Fortunately, I had attended an Atlanta WordPress Users Group meeting earlier this year in which the local experts advised backing up with VaultPress. They said this is the only way you can safely back up your WordPress site’s content and design settings. Since VaultPress is a product of Automattic, the same company that created WordPress, I signed up and started spending $15 a month for the service. Today, I feel like that is money well spent.

I’m still not sure how, when or why my website went wonky. I’ve explored the issue with both VaultPress and my hosting company. I like to think ninja hackers found my site and decided they had to take all the goodness for themselves, but it could easily have been operator/owner error. I remember being in the site dashboard while I was on vacation, so maybe blender drinks make for bad online marketing decisions?

It took me longer than I would have liked to recover my site. I was only able to communicate with VaultPress via their email system, M-F. Plus, my clients have been keeping me more than busy these days, which always means that my own marketing efforts get thrown into a proverbial heap on the floor in a dark corner of my subconscious.

Using the VaultPress dashboard, users are able to see all changes made to their WordPress sites and a list of backups. If I had one suggestion for VaultPress, it would be to add a visual snapshot of your WordPress site at each backup. If I could have seen what my site looked like on various dates and times – happy, shiny site versus post-Apocalypse devastation – it would have been much easier for me to identify the right restore point. Once I had that, VaultPress zoomed into action and I had my site back.

I never made it to the second day of SMIATL. Fortunately, I learned a lot on that first day and got to spend time with some old and new friends in social media. And I got a copy of this book from keynote speaker, Jason Falls. I’m looking forward to reading it once things slow down a bit. Yeah. Soon.

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Nerd Alert! It’s Decatur Book Festival Weekend

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September 1  |  Reading/Books  |   Alison Law

I’m in serious short-timer mode this week, which is not good, because I seriously have a lot of work to do. That’s because we’re on the eve of my favorite weekend of the year. No, not Labor Day Weekend. Decatur Book Festival Weekend!

You can visit the festival website here to get the lowdown on all the authors, events and activities. Many of my friends have been asking me where I’ll be. For that reason, I’ve included a quick rundown of some of the events and people I’m looking forward to seeing. All the events are free and open to the public, but some of them require(d) pre-planning on your part to either get tickets or RSVP. Make sure you check the festival website for all the fine print.

Friday, September 2, 2011

3:00 p.m. DBF Writers Conference

Most people consider the keynote address the beginning of the Decatur Book Festival. I, myself, like to kick things off with the Writers Conference. Mystery writer Nora McFarland is the writers conference keynote speaker and is leading a workshop, along with a series of other talented writing instructors. RSVP is required for the writers conference, but if you missed the cutoff, the book festival offers an entire writers track of events on Saturday and Sunday.

8:00 p.m. DBF Keynote Event

Much ado has been made of this year’s Decatur Book Festival Friday night keynote speakers. Bibliogeeks swooned over last year’s keynote speaker, Jonathan Franzen, but many rolled their eyes when they heard this year’s choice of Colin Meloy and Carson Ellis. I personally don’t understand the problem. If you like good music that tells amazing stories, you’ll enjoy Meloy’s band The Decemberists. I’d never heard of the band myself until I saw scored a table seat at Chastain and witnessed them live a few years ago. I’ve been a fan ever since. Ellis is Meloy’s wife, but she’s more than that; she’s a gifted illustrator, responsible for the Lemony Snicket and Decemberists artwork. Meloy and Ellis have also collaborated on a children’s novel, Wildwood. This is the event where you need tickets. I got mine at Eagle Eye Bookstore a few weeks ago and the kind bookseller said “Now you do know they give away more tickets than they have seats?” Basically, get there early if you want to attend.

Saturday, September 3, 2011

10:00 a.m. Joshilyn Jackson

This author of Backseat Saints first enchanted me when she was promoting her debut novel, gods in Alabama, at the Decatur Book Festival. I’m 100% biased when I say that she’s a great speaker and teacher. Never miss an opportunity to see her and buy her books.

11:15 a.m. Gregg Hurwitz and George Pelecanos

12:30 p.m. Robert Olen Butler

1:45 p.m. Karen Russell

3:00 p.m. Tom Perrotta

5:00 p.m. Write Club 

These authors are writing to the death…but only if it makes sense for the plot of the story they have to craft on-demand. Participating authors include Susan Rebecca White, Jessica Handler, Patti Callahan Henry, Man Martin, Ian Belknap, Andisheh Nouraee and Daniel Black.

5:00 p.m. Amanda Kyle Williams and Louise Penny

As often happens with the Decatur Book Festival, I’m torn between Write Club and this “Making a Great Murder Mystery” session, happening at the same time on Saturday. I’m definitely interested in hearing more from Amanda Kyle Williams after this interview on butchieblog.

Sunday, September 4, 2011

12:00 p.m. Tayari Jones

I saw Jones speak earlier this year at a Georgia Center for the Book reading of her novel, Silver Sparrow. Later, I read and wrote a paper about her debut novel, Leaving Atlanta, a book that left a big impression on me.

3:45 p.m. Katharine Weber

5:00 p.m. Karin Slaughter

I love a good thriller. I’m trying to make my way through all of the Grant County and Georgia Series novels. In the meantime, Slaughter has penned a short story, Thorn in My Side, that’s available only as an e-book and benefits her Save the Libraries foundation.

Do yourself a favor and get this printer-friendly version of the Decatur Book Festival schedule. It’s much easier to navigate than the online version. Will I see you this weekend in Decatur? What events are you attending? Let me know in the comments.

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Yes, I’m on Google Plus. No, I’m Not Happy About It.

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August 2  |  Social Media  |   Alison Law
Alison Law Google Plus Home

Blurry screenshot of my Google+ home stream.

I’ve said it at least a hundred times. In fact, I’m sick of hearing myself say it. The two biggest obstacles to people participating in social media are 1) time and 2) content. It takes a considerable investment of your time to identify the right people to connect with, friend or follow. Then you have to interact with those people and actively engage them by providing relevant content.

To give you some idea, it’s taken me at least three years to build up my networks on LinkedIn, Facebook and Twitter. I use these networks in different ways; for example, my individual Facebook account is for personal use only. I’ve only begun blogging here at Lawthenticity in the past year, and I’m still struggling to find the sweet spot in terms of content and audience because I have such divergent interests. It’s taken me a long time to make these social media platforms work for me, so I resent having to add another one to the mix.

I resisted as long as possible and finally accepted a friend’s invitation to join Google Plus about a month ago. Why? Because part of what I do is figure this social media marketing stuff out, both from the strategic and tactical standpoints, and determine its value for my clients and myself.

Have I figured Google Plus out yet? No. Because the very idea makes me want to throw a virtual tantrum. As you can see from the screenshot above, I have been accepting invitations from others on Google Plus and I’ve even created a few custom circles. I likely will post this blog to my stream and that will be the first content that I’ve shared there. I clicked a “+1″ icon on an author’s website the other day just to see what would happen (this is a bookmarking tool). However, I haven’t spent more than ten minutes at a time on the site because I am hoping that like-minded people will say enough is enough, and Google Plus will go away.

Let me be clear: this has nothing to do with Google. I love me some YouTube, Gmail, Google Docs and other products. The challenge that Google Plus faces with me, and I’m guessing with millions of others like me (the social media converted who have already been present on other networks), is that it has to build a very convincing case for replacing Facebook, LinkedIn or one of my other networks. Because I refuse to add, and that’s not a good thing for a platform that uses the plus sign.

Who knows? Maybe in a few months all of my friends and contacts will move to Google Plus and I’ll shutter one of my other accounts. I followed my friends and left MySpace when they began migrating en masse to Facebook.

If you’d like some actual sane advice on how to use Google Plus, Mashable has been covering it extensively, including this article on “10 Hints for New Users.”

Chris Brogan has devoted a lot of time to getting up to speed and sharing his thoughts on how to use Google Plus at his blog. Here’s his post on “Getting Started with Google Plus.” I think he was offering a webinar on the same subject at one time, but I don’t know if that’s an ongoing offering.

What do you think? Are you using Google Plus and how? Have you added it to your social media regimen or have you used it to replace another social network?

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Mastering the Fine Art of Choosing: I Want to Be a Creative Writing Student

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July 27  |  Writing  |   Alison Law

If money were no object, I would give up work and become a full-time student. I would avoid classes that gave off even the faintest whiff of being useful to my career or earning power, instead choosing topics to nourish both my mind and soul. Study abroad and language immersion trips would be mandatory components of this fantasy curriculum.

Hola, me llamo Chewie. Yo quiero siestas.

Hola, me llamo Chewie. Yo quiero siestas.

Before I left my last in-house marketing job, I made a deal with my husband. I told him I would home-school our two cats if he let me be a stay-at-home kitty mom. I’ve been working from home for more than three years now, and the cats show little sign of improvement. I keep trying to convince Zach that Chewie’s meows are the beginnings of “Me llamo.” Bilingual gatos, anyone?

The reality is that money is essential to my feeding those two home school flunkies and keeping a roof over the worldwide headquarters of Alison Law Communications (ALC). I’ve been very fortunate to not only survive, but thrive, as an independent writer, marketing and PR consultant in one of the worst economies in U.S. history. But I still want to go back to school, and all joking aside, I love the idea of teaching (human beings).

I’ve been researching my options and vetting different ideas among friends and people I trust over the last few months, and I’ve come to the decision that I will apply for graduate school in the winter. I am interested in pursuing a Master of Fine Arts in creative writing. The programs that I am considering are two-year low-residency programs that would allow me to remain in Atlanta with my family and keep working with my wonderful friends and clients of ALC.

Have you ever experienced the phenomenon where you make a decision, and suddenly, all of these people and opportunities show up to help you? Like they’ve been waiting on this path for you long before you knew you were going to hang a left in the road? One prime example of this phenomenon is Annette Gendler. I’ve never met Annette in person, but we connected online in May when we both participated in the 2011 WordCount Blogathon.

Annette is a memoirist and writing instructor in Chicago, who blogs about writing here. I made the comment once that Annette’s blog is like an online, informal MFA program, and that got us emailing about her experience in the MFA program at Queens University in Charlotte, NC. She generously offered to answer a few of my questions and turn it into a blog post. Let’s just say I sent Annette enough questions for a series of posts, and she didn’t back down. In fact, she upped the ante by recruiting some of her friends and colleagues to blog about graduate learning in creative writing every Monday for a month. If you’re curious about the MFA, or you’re looking for a good writing blog, please visit AnnetteGendler.com.

I look forward to sharing more about my creative writing and educational pursuits here on the Lawthenticity Blog.

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This Is Why YouTube Works: Maru the Cat

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July 26  |  Social Media  |   Alison Law

I totally lifted this idea from my friend Amy’s blog. I adore this cat. If you don’t have time to watch the whole five minutes of goodness, make sure you fast forward to 4:13 to see Maru slide into the box, hind quarters splayed behind him.

 

If you’re looking for something more … ahem … professional … about Google-owned YouTube, Mashable just created a really cool infographic entitled “The History of Advertising on YouTube.”

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Atlanta Bucket List: Rocky Horror Picture Show at the Plaza Theatre

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July 24  |  Atlanta Bucket List  |   Alison Law

Zach and I are woefully behind on our Atlanta Bucket List blog posts. I gladly devoted my Lawthenticity blog to Girls Rock Camp ATL for a while, but it’s time to get back to work on sharing some of Atlanta’s best sights. Or, in the case of this blog post, experiencing one of Atlanta’s longest-running cult rendezvous.

On Friday, the husband and I joined three of my intrepid friends for a late dinner, drinks and a midnight showing of Rocky Horror Picture Show at Atlanta’s Plaza Theatre. According to the Plaza’s website, they’ve been showing Rocky every Friday night for the last ten years. None of us had seen Rocky at the Plaza and had no idea what to expect. All I knew is that I needed a nap in order to START my evening at 9:30 p.m. after a long week.

After dinner at the new Wrecking Bar Brewpub, we arrived at the Plaza around 11. Zach writes:

About 50 people were milling about outside the theatre. We thought we had a 50/50 chance of the movie being sparsely attended. Not so much. We went into the Righteous Room next door and had a couple of reinforcement beverages. While there, I encountered a long wait for the men’s room. One of the patrons encouraged me to go to the women’s room. Talk about a harbinger of things to come.

We exited the smoky bar about 15 minutes before midnight and the line had swollen to at least 100 people, most of them in costumes. A tall woman wearing only a black corset, panties, garters, stockings and heels (the outfit that Tim Curry wears throughout most of Rocky Horror) greeted me in line. She was asking me and the other people entering the theatre if they were Rocky Horror virgins. Since this was my first time, the corseted woman drew a “V” on my forehead with bright red lipstick, before giving me a matching kiss on the cheek. My only thought was “I wonder if that cheap lipstick is phthalate-free?” Zach smartly passed on the makeup application.

When planning this midnight outing, we knew to expect costumes. We’d heard that there would be singalongs and audience participation. We heard there would be some raunchy pre-show festivities thanks to the local cast of Lips Down on Dixie. All were true. The guy who insisted on us taking pages from a Creative Loafing newspaper into the theatre did so because he knew we were going to be sprayed with water during every rain scene in the movie.

Live, costumed actors performed on stage in front of the screen,  lip-synching and dancing to each scene of the movie. The audience, seemingly filled with people who had witnessed this event a hundred times, yelled throughout the movie. They knew all the lines, catcalls and responses. During the Time Warp song, most of the audience got in the aisles and danced. If you want to hear the original dialogue or songs, you should stay home and watch the movie on VH1.

Zach writes his final thoughts on this Atlanta Bucket List experience:

There were quality trailers, including Teenage Mutant Ninja Turtles and the Power Rangers.

I give credit to the Atlanta actor playing Tim Curry’s role; he wore the fishnets well, even if he had a bad case of bacne. We were sworn in as non-virgins midway through the flick. I would say that the percentage of straight males was on par with the average Lady Gaga concert. For lovers of eye candy, the evening was like Halloween. For every scantily-clad woman, there was a guy wearing just a pair of gold underwear.

I thought the experience was a lot of fun, although at about the hour mark of the film the audience’s energy dropped and so did my eyelids. I could use less of the audience trying to out-Mystery Science Theatre 3000 each other. The wife and I want to know how this of all movies made it into the midnight movie inventory.

I would add that before the show started, the cast members called on a couple in the audience who were there with their wedding party. She in a white, sequined dress with army boots, and he in a white button-down shirt and green plaid kilt, stood and accepted the audience’s applause. Apparently, one year before, the groom had proposed to his bride at the Plaza Theatre’s Rocky Horror Show. They had returned on their wedding night. I told Zach that if he had asked me to marry him at that venue, my answer might have been different.

We left the theatre at 2:30 a.m., feeling like we had sufficiently made good on a dare. We’d checked off another Atlanta experience on our bucket list and didn’t feel the need to repeat it anytime soon. Just like any boring old married couple, we won’t accept an invitation to any event with the word “Midnight” in it for a long, long time.

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Girls Rock Camp ATL: Beverly “Guitar” Watkins and the Showcase

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July 21  |  Music  |   Alison Law


Last week, I witnessed a 72-year-old woman lift an electric guitar above her head and proceed to play it behind her neck. Like a rock goddess, she was a vision of the future you long to have. A future where you’re not terrified every second of being your age or getting older and all that that entails; you merely heave it behind your back and play.

Beverly “Guitar” Watkins was the final performer at Girls Rock Camp last Friday. Fifty-one girls and about as many women volunteers danced around a middle school library, celebrating Watkins’s playing and the end of a fantastic week at camp.

Watkins told campers that she received her first guitar as a gift when she was eight years old. She went on her first tour with other blues musicians when she was 16. In her lifetime, she has opened for Ray Charles, James Brown and B.B. King. Watkins paved the way for the girls who danced in circles to her music on that Friday, and she had such a good time with them that she repeated her behind-the-back performance just before intermission at the camper showcase on Saturday.

Why do I like volunteering for Girls Rock Camp ATL? First, I believe in the organization’s message of empowering girls and women through music. Second, I love my fellow volunteers and the adults who generously support the organization. Third, I learn so much from the girls. I’m not a parent or a teacher, so I’m not around children that often; I am definitely more afraid of them than they are of me. But they let me fumble along, ask them stupid questions and catch a glimpse of them doing something amazing. I loved seeing the shyest girl start to open up, interact and even smile these huge smiles by the end of the week. That’s why I do it.

I was backstage with Snakebite before the band went on to play their original song “The End.” The last thing I told them before they went on was to have a great time. Their song was only two minutes and 33 seconds long, so it went by in a flash. I hope they had a great time.

It’s been almost a week since Girls Rock Camp ATL ended and I’m still exhausted. I seriously don’t know how Stacey Singer, executive director, does it. It’s like she’s in charge of a summer camp, rock n’ roll concert and fundraiser each and every year. I guess she follows Ms. Watkins’ playbook: just throw it over your head and play.

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Girls Rock Camp ATL on Better Mornings Atlanta

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July 16  |  Music  |   Alison Law

Thanks to CBS Atlanta for featuring Girls Rock Camp ATL on its morning show this week. Camp is over and all that is left is tonight’s showcase finale at The Loft. Hope to see you there!

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Girls Rock Camp ATL: Coaching the Band, Snakebite

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July 13  |  Music  |   Alison Law
Sai Presides Over the Drums at Girls Rock Camp ATL

Sai Presides Over the Drums at Girls Rock Camp ATL

Melanie, Dori and Marley Discuss Lyrics at Girls Rock Camp ATL

Melanie, Dori and Marley of Snakebite

Chandler Works on the Keys at Girls Rock Camp ATL

Chandler Works on the Keys at Girls Rock Camp ATL

These are the girls I’m privileged to coach this week at Girls Rock Camp ATL. They met and named their band, Snakebite, on Day 1.

Today was Day 3 and the girls are 75% done with their song. They have just two days left to finish the song and rehearse it before they perform it live in front of an audience of hundreds at The Loft in Atlanta. No worries! It’s going to RAWK!!!

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Girls Rock Camp ATL: The Indigo Girls, Volunteer Orientation and Ladies Rock Camp Reunion

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July 10  |  Music  |   Alison Law

2011-07-10 Girls Rock Camp TunnelIt’s only 8:30 p.m. on a Sunday, but I am exhausted and happy. This has been a very full weekend preceding what promises to be a busy and exciting next week.

On Friday, I invited five of my friends to the Atlanta Botanical Garden to see the Indigo Girls in concert. This is the fourth or fifth time that I’ve seen the Girls live and they never disappoint. Huddled under a blanket in the middle of a summer storm which was punctuated by thunder and lightning, I still enjoyed their show. They generously shared the stage with some of the Girls Rock Camp ATL campers who were selected at random to go backstage, meet the Indigo Girls and sing “Closer to Fine” with them. How cool is that?

 

Today was five hours of volunteer orientation in preparation for tomorrow, the first day of the 2011 Girls Rock Camp ATL. I’ll be working every morning of camp as a band coach and camp counselor. Fifty girls are signed up for camp, and we have about that many women who are volunteering their time, loaning their gear and raising money for this organization.

I reunited with some of my friends from Ladies Rock Camp, both at orientation, and later at a Ladies Rock Camp reunion meal in Decatur. I see some of these women once a month at a Sunday jam session we call Monthly Cycle: The All Chick Jam Session. I stay in touch with others via Facebook. These women are amazing and I’m so lucky to call them friends.

New friendships begin tomorrow at 8 a.m. To get an idea of what that first day is like, watch this video of band, September Chase, on their first day of Girls Rock Camp last year.

 

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