Communications major and broadcast journalist
Alison Law’s career in marketing and communications began in a newsroom in her hometown of Chattanooga, Tenn. While studying communications at the University of Tennessee at Chattanooga, Alison worked part time for the local NBC affiliate. She spent almost seven years in various editorial and management positions at television stations in Chattanooga, Lexington, Ky., and Baltimore, Md.
In-house marketing professional for law firms
Since 2000, Alison has been putting her communications background and experience to work for professional services providers. She served as the first marketing professional for an intellectual property boutique law firm, Needle & Rosenberg, P.C. (acquired by Ballard Spahr in 2008). She helped N&R earn national recognition for its website and identity launch at the 2003 Legal Marketing Association (LMA) “Your Honor” awards.
Alison served as marketing manager for two of the nation’s largest law firms, both headquartered in Atlanta. At Troutman Sanders LLP, she was responsible for marketing planning and implementation for ten practice groups. At Kilpatrick Stockton LLP (now Kilpatrick, Stockton & Townsend), she directed marketing and business development efforts for the firm’s largest department of 170+ litigators.
Business owner and independent consultant
As owner of Alison Law Communications LLC, Alison provides writing, marketing, public relations and social media solutions for the very best clients. While she has carved out a niche in the professional services industry, Alison maintains a diverse client base and offers a number of different services. Clients range from sole practitioners and entrepreneurs, startups and emerging companies, to large government agencies and Fortune 500 companies. Because she wanted to surround herself with people who shared her passion for books, animals and music, Alison started working with authors, veterinarians and a nonprofit organization called Girls Rock Camp ATL.
Based in Atlanta with national reach
Although she works with clients in different locales, Alison calls Atlanta home. She enjoys spending free time with her husband, Zach, and their two cats, Sting and Chewie.